Selling a property
is a project.
The listing itself is only one stage. The decisions that happen before it — and the execution that follows it — can materially affect how smoothly a property reaches the market and how effectively the transaction reaches closing.
Before the sign
goes up.
Questions worth considering:
- Is the property ready?
- What should be repaired?
- Should anything be improved?
- Will the work improve marketability?
- What documentation is missing?
- Is there an HOA or property association?
- Are there unresolved issues that could affect closing?
- How should the home be presented?
- When should it launch?
- What price does the market support?
Selling well begins before marketing begins.
-
01
Discovery
We begin with the property and the objective.
- What are you selling?
- Why now?
- What timing matters?
- What financial or personal considerations shape the decision?
-
02
Property Review
We consider:
- condition;
- known improvements;
- outstanding work;
- property documentation;
- market position;
- comparable sales;
- presentation; and
- factors that could affect the transaction.
-
03
Pre-Market Strategy
Not every property needs renovation.
Not every improvement deserves the money required to complete it.
The goal is to determine what should happen before market — and what should not.
-
04
Positioning
Pricing is not merely choosing a number. It is a market position.
The property is evaluated in relation to current competition, recent sales, condition, location, buyer expectations and seller objectives.
-
05
Presentation
- Photography.
- Property story.
- Listing data.
- Showing experience.
- Marketing.
- Digital presentation.
Every public detail should represent the property accurately and deliberately.
-
06
Offer Analysis
The strongest offer is not always the offer with the largest number.
Price is considered alongside:
- financing;
- contingencies;
- concessions;
- timing;
- possession;
- buyer strength;
- appraisal exposure; and
- other material terms.
-
07
Contract Stewardship
Once the contract is signed, the responsibility changes.
- Deadlines.
- Inspection.
- Repairs.
- Title.
- Survey.
- Association documentation where applicable.
- Amendments.
- Closing preparation.
- Handoff.
The assignment continues until it is complete.